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What Is Skyscraper SEO and How To Do It

  • 14 min read

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Ever wondered how some websites dominate search results and attract a ton of organic traffic? The secret lies in the Skyscraper SEO Technique! Developed by SEO guru Brian Dean, this innovative approach helps you create top-notch content that secures valuable backlinks and boosts your search engine rankings. Let’s uncover the mystery of skyscraper link building?

In a Nutshell

  • Skyscraper Technique is an effective SEO link-building strategy created by Brian Dean.
  • It involves creating valuable content, targeting the right audience and conducting effective outreach for better search engine rankings & organic traffic.
  • Real world success stories show businesses have seen great results through leveraging Skyscraper Technique with improved SERP rankings & increased website visits.

The Foundation of Skyscraper Technique in SEO

A skyscraper technique link building strategy with a skyscraper content to get more organic search traffic

Since its inception in 2016, the Skyscraper Technique has become a go-to link building strategy for many content marketers seeking a competitive advantage. The aim of the Skyscraper Technique is to get more links by focusing on the target keyword.

It revolves around creating high-quality content that provides more value to the audience, which ultimately earns valuable backlinks and improves your website’s position on search engine results pages (SERPs).

The brainchild of Brian Dean from Backlinko, this link-building strategy is all about getting backlinks that’ll bring you referral traffic and help your search engine optimization (SEO). It’s essential to create a strong link-building plan based on getting the quality links that the top content has.

So, how exactly does the Skyscraper Technique work, and what makes it so effective? Let’s explore its core principles and the impact of Brian Dean’s innovative approach.

The Core Principles

The Skyscraper Technique is built on three core principles: creating link-worthy content, targeting the right audience, and conducting effective outreach. The content should speak to the reader in an authentic voice and showcase the writer’s knowledge. The idea is to find existing content that has already gained traction and improve upon it, making it more comprehensive and engaging.

This approach is highly effective because it leverages human nature. People are more likely to link to a piece of content if it provides more value than what’s already out there. By creating superior content, you give other websites a compelling reason to link to yours instead of your competitors’.

Now, let’s delve deeper into how Brian Dean’s influence has shaped the Skyscraper Technique.

Brian Dean’s Influence

Brian Dean is a renowned SEO expert and the founder of Backlinko, a top resource for SEO tips and techniques. Recognized as an SEO genius by Entrepreneur.com and a great entrepreneur by Inc Magazine, Dean has made a significant impact on the world of link building and SEO strategies.

Dean’s innovative approach to link building has shaped the Skyscraper Technique, making it a popular link-building tactic among content marketers. By focusing on creating superior content that outperforms competitors, businesses can secure more links and gain a competitive edge in the crowded online space.

With the foundation set, let’s uncover the three pillars of Skyscraper link building.

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The Three Pillars of Skyscraper Link Building

A skyscraper link building tactic to get more links and organic search traffic

The Skyscraper Technique is built on three main elements: discovering existing content, crafting skyscraper content, and pushing it out for link building. It starts with finding content that’s already out there and performing well in terms of traffic, backlinks, and engagement. The goal is to create content that’s even better, giving other sites a convincing reason to link to yours instead.

This technique is so effective because it involves finding the top content in your space and making something even better. By doing so, you create content that everyone wants to talk about and link to, resulting in improved search engine rankings and increased organic traffic.

Let’s dive into each of these pillars and explore how they contribute to the success of the Skyscraper Technique.

Discovering High-Performing Content

To identify existing content with high traffic, backlinks, and engagement, you can use tools like Ahrefs and SEMrush. Finding high-performing content helps you craft more precise and successful content, resulting in more website visitors, better search engine rankings, and better business results.

By analyzing the top-ranking content for your target keywords, you can gain insights into what your audience likes and engages with. This data helps you plan your content better, ensuring you create content that resonates with your target audience and attracts quality links.

Now that we know how to find high-performing content, let’s learn how to create skyscraper content that is superior to the competition.

Crafting Superior Skyscraper Content

Creating compelling and informative Skyscraper content is essential for attracting valuable backlinks and boosting your search engine rankings. To craft superior content, start by researching the competition and identifying gaps in their content. Make your content more thorough and informative, covering aspects that your competitors might have missed.

Consider using visuals, such as infographics or modern images, to make your content more engaging and shareable. Also, ensure that your content is easy to read, understand, and optimized for search engines. With your superior Skyscraper content in place, it’s time to promote it effectively and secure those valuable backlinks.

Effective Promotion and Outreach

Reaching out to relevant websites and influencers is a crucial part of the Skyscraper Technique, as it helps you secure valuable backlinks and boost your content’s visibility. Email outreach is a key link-building technique. It involves connecting with web admins who may be interested in linking to your content.

To get the best response rate, personalize your pitch by using the prospect’s first name, information about their company, details about their previous work, and quotes from their blog. With a well-crafted outreach campaign, you can secure high-quality backlinks and improve your search engine rankings.

Now, let’s explore how mastering keyword research can further enhance your Skyscraper SEO Technique.

Mastering Keyword Research for Skyscraper SEO Technique

A person using keyword research tools to find relevant keyword ideas

Keyword research is a vital aspect of the Skyscraper Technique, as it helps you:

  • Identify target keywords that align with user intent and search engine results pages
  • Improve your website’s visibility in search results
  • Drive more organic traffic

To find potential target keywords, you can use popular keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush. These tools allow you to discover top-ranking content for your target keywords, enabling you to create content that outperforms your competitors and attracts quality links.

Let’s delve deeper into these tools and how to analyze competitor keywords.

Tools for Keyword Research

Popular keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush can help you find potential target keywords for your skyscraper technique. These tools enable you to spot trends, analyze competitor keywords, and monitor keyword performance.

By using these tools, you can:

  • Gain insights into what type of content your audience prefers
  • Optimize your content accordingly
  • Ensure that your content resonates with your target audience
  • Secure valuable backlinks
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This will help you create more effective and successful content.

Armed with this knowledge, let’s explore how to analyze competitor keywords for potential opportunities.

Analyzing Competitor Keywords

Analyzing competitor keywords is essential for identifying gaps and opportunities in your Skyscraper content. You can use keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs to examine which keywords your competitors are targeting and how they perform in search engine rankings.

Understanding competitor keywords helps you spot new keyword possibilities, refine your own keyword targeting, and stay ahead of the competition in search engine rankings. By leveraging this information, you can create content that differentiates from your competitors and attracts more organic traffic.

With your keyword research in check, let’s discuss how to utilize email outreach tools for skyscraper success.

Utilizing Email Outreach Tools for Skyscraper Success

Email outreach tools play a vital role in the Skyscraper Technique, as they allow you to:

  • Contact site owners who have already linked to similar content, increasing your chances of securing backlinks
  • Automate your outreach process
  • Focus on crafting personalized pitches that resonate with your target audience.

There are several email outreach tools available in the market, each offering unique features and capabilities. To choose the right tool for your needs, it’s essential to consider factors like ease of use, automation capabilities, and integration with other marketing tools.

Let’s explore some of the top email outreach tools and how to craft personalized pitches for maximum impact.

Top Email Outreach Tools

Several popular email outreach tools, such as Respona, Snov.io, and Mailshake, can help you streamline your Skyscraper Technique efforts. These tools offer features like email automation, email tracking, and email personalization, making it easier to craft and send effective outreach campaigns using an email outreach tool.

By leveraging these tools, you can simplify your outreach process and focus on creating personalized pitches that resonate with your target audience. This increases the likelihood of securing valuable backlinks and improving your search engine rankings. With the right outreach tool in place, let’s learn how to craft personalized pitches for maximum impact.

Crafting Personalized Pitches

Creating personalized email pitches is crucial for securing backlinks and ensuring the success of your Skyscraper Technique efforts. To craft personalized pitches, follow these steps:

  1. Research your target audience and understand their needs, interests, and goals.
  2. Use language they can relate to and include a call to action.
  3. Personalize the subject line and add a link to your content to grab their attention.
  4. Don’t forget to follow up and thank them for their time.

By crafting custom pitches, you can increase your chances of getting a ‘yes’, build trust and credibility, and stand out from the competition.

Now, let’s explore how to measure the impact of the Skyscraper SEO Technique on organic traffic.

Measuring the Impact of Skyscraper SEO Technique on Organic Traffic

Tracking and measuring the success of your Skyscraper Technique efforts is essential for understanding its impact on your SEO performance. By analyzing key metrics like organic traffic, search engine rankings, and backlinks, you can identify areas of improvement and optimize your SEO strategy accordingly.

The Skyscraper SEO Technique has a significant impact on organic traffic, helping you boost search engine rankings, increase organic traffic, and secure valuable backlinks that generate referral traffic. Let’s delve deeper into the essential SEO metrics to monitor and how to adjust your SEO strategy based on these insights.

Analyzing SEO Metrics

Monitoring essential SEO metrics can help you gauge the success of your Skyscraper Technique efforts. Some of these metrics include:

  • Organic traffic: the number of people who visit your website from search engine results
  • Keyword rankings: your website’s position in search engine results for a specific keyword
  • Domain authority: the strength of your website’s backlink profile

By keeping an eye on these metrics, you can track the effectiveness of your SEO strategies and make necessary adjustments to improve your website’s performance.

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By keeping an eye on these metrics, you can identify areas of improvement, optimize your content, and enhance your SEO strategy. With a data-driven approach, you can ensure the success of your Skyscraper Technique efforts and drive more organic traffic to your website.

Adjusting Your SEO Strategy

Analyzing SEO metrics enables you to:

  • Refine and optimize your Skyscraper Technique
  • Keep your website relevant and visible in search engine results
  • Regularly evaluate and update your SEO tactics
  • Stay on top of changes in search algorithms, user behavior, and industry trends
  • Maintain or improve your search rankings
  • Drive more organic traffic to your website

By leveraging the insights gained from analyzing SEO metrics, you can:

  • Create content that differentiates from your competitors
  • Attract more organic traffic
  • Ensure that your Skyscraper Technique continues to deliver remarkable results
  • Help you achieve your SEO and marketing objectives.

Real-World Success Stories: Skyscraper Technique in Action

The Skyscraper Technique has proven to be a highly effective SEO tool for many businesses, helping them achieve their marketing goals and boost online visibility. By deciding to use the skyscraper technique, these businesses have seen significant improvements in their organic traffic, search engine rankings, and overall online presence.

Let’s take a look at two inspiring success stories of businesses that have used the Skyscraper Technique and achieved remarkable results.

Case Study 1: AuthorityHacker

AuthorityHacker is a prime example of the power of the Skyscraper Technique. By implementing this strategy, they were able to gain thousands of backlinks and improve their search engine rankings dramatically. The team at AuthorityHacker consists of experienced online entrepreneurs who share their expertise through blog posts, podcasts, and courses.

Their success stories include individuals like Perrin Carrel and Baber Siddiqui, who have achieved significant milestones in their online ventures by leveraging the Skyscraper Technique. These real-world examples showcase the impact this SEO strategy can have on businesses and individuals alike.

Case Study 2: Backlinko

Backlinko, founded by Brian Dean, is another success story that demonstrates the power of the Skyscraper Technique. By leveraging this strategy, Backlinko increased their organic traffic by a staggering 600% in just one week. This impressive result highlights the effectiveness of the Skyscraper Technique in boosting search engine rankings and driving more organic traffic.

Backlinko’s outreach email campaigns also had a success rate of 11%, showcasing the importance of personalized pitches and effective outreach in securing valuable backlinks. This case study serves as an inspiration for businesses looking to implement the Skyscraper Technique and achieve remarkable SEO results.

Circling Back Around

The Skyscraper Technique is a powerful SEO strategy that can help you create superior content, secure valuable backlinks, and boost your search engine rankings.

By mastering the art of discovering high-performing content, crafting exceptional Skyscraper content, and conducting effective promotion and outreach, you can achieve remarkable results and drive more organic traffic to your website.

With real-world success stories like AuthorityHacker and Backlinko as inspiration, there’s no doubt that the Skyscraper Technique can propel your online presence to new heights.

Frequently Asked Questions

What are skyscraper methods?

The Skyscraper Technique is an SEO link building strategy where you find popular content with lots of backlinks, improve it and replicate the backlinks. It capitalizes on the idea that website owners want to link to the best resources available.

Does the skyscraper method work?

Yes, the Skyscraper Technique does work, though it requires careful implementation to see success.

This post goes into detail regarding how to make use of the Skyscraper Technique in 2023 to see the desired results.

What is the main goal of the Skyscraper Technique?

The Skyscraper Technique aims to create content of the highest quality and secure backlinks, resulting in improved search engine rankings and increased organic traffic.

How can I discover high-performing content for my Skyscraper Technique?

Discovering high-performing content for your Skyscraper Technique is as simple as using tools like Ahrefs and SEMrush to identify content with high traffic, backlinks, and engagement.

Make sure the content you find is free from artifacts like random dates, and write your answer in a casual tone with a clear conclusion at the start.

What are some popular email outreach tools for the Skyscraper Technique?

Popular email outreach tools for the Skyscraper Technique include Respona, Snov.io, and Mailshake.

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