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Compare Wix vs Squarespace: Which is Better?

  • 14 min read

When selecting an online platform,, Wix and Squarespace stand tall as two giants offering powerful, yet user-friendly solutions to create stunning websites. But how do you choose between these two popular platforms? Let’s compare “Wix vs Squarespace”, exploring their unique features, strengths, and weaknesses.

Key Takeaways

  • Wix and Squarespace offer great ease of use for beginners, with Wix’s drag-and-drop editor & ADI and Squarespace’s streamlined approach.
  • Both platforms have extensive template libraries to choose from but differ in feature sets – Wix is more comprehensive while Squarespace offers quality & functionality.
  • Pricing plans range from free to paid options with discounts available. Both provide excellent security measures & customer support resources.

Ease of Use: Wix vs Squarespace

Two people using a laptop to build a website with Wix

Selecting an appropriate website builder is particularly important for beginners. Thankfully, both Wix and Squarespace excel in providing a user-friendly experience for website building.

Wix stands out for its intuitive drag-and-drop editor, which simplifies the creation of a stunning online presence without any coding knowledge. On the other hand, Squarespace adopts a more streamlined approach that focuses on simplicity, ensuring a smooth website building process for its users.

Wix’s User-Friendly Interface

Wix’s drag-and-drop editor, also known as the Wix Editor, allows users to build their dream website with ease using the Wix website builder. The platform offers a vast array of pre-made templates, catering to various industries and styles. The drag-and-drop interface enables users to:

  • Customize these templates with just a few clicks
  • Easily add and arrange elements on their website
  • Change colors, fonts, and layouts
  • Upload images and videos
  • Add interactive features like forms and social media buttons

This makes it incredibly accessible for first-time website builders.

While Wix’s user-friendly interface is ideal for beginners, adding too many elements can result in a cluttered appearance. This is where Wix’s Artificial Design Intelligence (ADI) comes in handy, providing a more structured approach for users who prefer guidance in their design process.

Squarespace’s Streamlined Approach

Squarespace, on the other hand, emphasizes a sleek and minimal approach to website design. This focus on aesthetics ensures that Squarespace websites always look polished and professional, regardless of the user’s design experience. The platform’s features include:

  • A structured editor that makes it easy to create a cohesive, visually appealing website
  • Customization options that are not overwhelming
  • Templates that are designed to be visually appealing and professional

In addition to its focus on design, Squarespace also offers a range of user-friendly tools to simplify website building. For example, their markup language for restaurant menus allows users to easily format and update menus in real-time. This attention to detail and streamlined approach sets Squarespace apart from other website builders.

Template Selection and Customization

A person using a laptop to select a template from Wix's extensive library

In terms of template selection and customization, Wix and Squarespace have their unique advantages. Wix boasts a massive library of over 900 templates, catering to various industries and styles.

Squarespace, however, focuses on a curated selection of around 100 high-quality templates that prioritize aesthetics and functionality.

Wix’s Extensive Template Library

Wix’s extensive template library ensures that users can find the perfect design for their specific needs. With templates ranging from education to e-commerce and communities, Wix offers an incredible variety for web designs that caters to various industries. Once users choose a template, they can easily personalize it with Wix’s drag-and-drop editor, creating a professional-looking website in no time.  Adding stock photos to images are easy enough to add to the web design template.

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Although Wix’s template library is highly impressive, the platform can be a bit limiting for more experienced website builders. However, Wix does allow for custom HTML and CSS through their Custom Element feature, providing more advanced users with the flexibility they need.

Squarespace’s Curated Templates

Squarespace offers a more selective range of templates, focusing on quality over quantity. With around 100 carefully curated templates, Squarespace ensures that each design is visually stunning and highly functional. These templates are easily customizable, allowing users to create a unique and cohesive website that aligns with their brand’s aesthetic.

One of the advantages of Squarespace’s curated templates is the platform’s emphasis on mobile-friendly design. This means that every Squarespace template is optimized to look great on any device, ensuring a seamless user experience.

Feature Comparison: Wix vs Squarespace

A person using a laptop to customize a website with Wix's rich feature set

In the aspect of features, Wix and Squarespace serve different needs. Wix offers a wide range of options, including an app store with numerous integrations.

Squarespace, on the other hand, focuses on providing refined features that prioritize quality and functionality. Both platforms excel in their unique offerings, catering to users with varying requirements.

Wix’s Rich Feature Set

Wix provides an extensive array of features to cater to different user needs. The platform boasts a rich app store, known as the Wix App Market, with over 300 apps, allowing users to easily integrate additional functionality into their websites. Some of the features and resources available in Wix’s app store include:

  • Marketing tools
  • Social media integration
  • E-commerce solutions
  • SEO optimization
  • Analytics and reporting tools
  • Design and customization options

With such a wide range of resources, Wix ensures that users have access to everything they need to enhance their online presence and create a stunning Wix site.

Although Wix’s feature set is commendable, it’s necessary to evaluate if the available options meet your specific needs. For example, Wix may not offer the same level of advanced customization as platforms like WordPress. However, for users seeking a user-friendly platform with a variety of features, Wix is a strong contender.

Squarespace’s Refined Features

Squarespace takes a different approach to features, focusing on quality and functionality over sheer quantity. The platform offers fewer features than Wix, but ensures each addition is well-executed and highly functional. This focus on refinement makes Squarespace an excellent choice for users who prioritize ease of use and reliability.

Some of Squarespace’s standout features include its powerful blogging platform, advanced ecommerce solutions, and mobile-friendly design. These refined features ensure that users can create a polished and professional website with ease, regardless of their technical expertise.

Ecommerce Capabilities

A person using a laptop to set up an online store with Wix's ecommerce offerings

Wix and Squarespace both offer ecommerce capabilities, albeit for different needs. Wix provides various tools suitable for small to medium-sized online stores, while Squarespace delivers more advanced solutions ideal for small businesses and professionals.

Let’s delve deeper into their respective ecommerce offerings.

Wix’s Ecommerce Offerings

Wix offers a range of ecommerce tools to help users set up their online stores. The platform provides essentials like inventory management, secure online payments, and customizable product pages. Additionally, users can integrate various payment gateways like PayPal and through Wix’s app store.

While Wix’s ecommerce offerings serve a wide array of needs, it is worth considering if the platform’s capabilities match your distinct requirements. For small businesses and individuals seeking a user-friendly ecommerce solution, Wix is a strong contender.

Squarespace’s Ecommerce Solutions

Squarespace offers a more advanced set of ecommerce solutions, catering to small businesses and professionals who require robust online selling capabilities. The platform supports popular payment gateways like Stripe, PayPal, and Klarna, making it easy for users to accept online payments. In addition, Squarespace provides features like inventory management, digital downloads, and custom payment settings to help businesses manage their online stores with ease.

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For users seeking a comprehensive ecommerce solution with a focus on advanced features and functionality, Squarespace is an excellent choice. The platform’s sophisticated tools and resources ensure that businesses can create a seamless and efficient online shopping experience for their customers.

Blogging Functionality

A person using a laptop to create a blog with Wix's blogging tools

Regarding blogging functionality, Wix and Squarespace serve different needs. Wix offers basic blogging tools suitable for casual bloggers and small businesses, while Squarespace excels with a powerful blogging platform designed for content-focused websites.

Let’s examine their respective offerings more closely.

Wix’s Blogging Tools

Wix provides essential blogging tools to help users create and manage their content. The platform offers features like customizable post categories, commenting, and social media integration. While Wix’s blogging tools may not be as advanced or flexible as platforms like WordPress, they are more than sufficient for casual bloggers and small businesses who may not require a specialized WordPress plugin.

It’s worth noting that some limitations exist within Wix’s blogging functionality, such as:

  • The inability to backdate posts
  • The inability to create private posts
  • The platform’s commenting system may not be as smooth or manageable as alternatives like WordPress

However, for users seeking a user-friendly option with essential blogging features, Wix is a solid choice, but when it comes to versatility and customization, WordPress beats Wix.

Squarespace’s Blogging Strengths

Squarespace, on the other hand, offers a powerful blogging platform perfect for content-focused websites. The platform provides advanced features like:

  • Customizable post categories
  • Tagging
  • Commenting
  • Social media integration
  • Flexible layouts

These robust tools make Squarespace an excellent choice for users who prioritize content creation and management.

While Squarespace’s blogging strengths are undeniable, it’s essential to consider whether the platform’s capabilities align with your specific needs. For users seeking a powerful blogging platform with advanced features and customization options, Squarespace is an excellent choice.

Mobile Responsiveness and Apps

A person using a laptop to optimize a website for mobile devices with Wix's mobile app

In the current digital landscape, mobile responsiveness and mobile apps are key to guaranteeing a seamless user experience. Both Wix and Squarespace prioritize mobile optimization, with Wix offering a mobile app for managing websites on-the-go, and Squarespace providing mobile-friendly designs and a comprehensive mobile app for website management.

Both platforms offer a range of features to help users create and manage their websites, including drag

Wix’s Mobile Optimization and App

Wix ensures that its websites are mobile-friendly by adopting a mobile-first design approach. This means that all Wix templates and design elements are responsive and adapt seamlessly to various screen sizes and devices. In addition to mobile optimization, Wix also offers a mobile app that allows users to:

  • Manage their websites on the go
  • Access analytics
  • Chat with visitors
  • Run email campaigns
  • Schedule social media posts

This mobile app provides convenience and flexibility for users to manage their WordPress website efficiently, with integrated Google Analytics support.

While Wix’s mobile optimization and app are certainly advantageous, it’s important to consider whether the platform’s mobile capabilities align with your specific needs. For users seeking a mobile-friendly solution with a user-friendly mobile app, Wix is a strong contender.

Squarespace’s Mobile-Friendly Design and App

Squarespace prioritizes mobile-friendly designs, ensuring that all of their templates are optimized for various devices and screen sizes. This focus on mobile optimization guarantees a smooth and seamless user experience, regardless of the device being used.

In addition to mobile-friendly designs, Squarespace also offers a comprehensive mobile app for website management. The app allows users to:

  • Create content
  • Manage their online store
  • Edit their website
  • And more

All from the convenience of their mobile device.

For users seeking a mobile-friendly solution with a feature-rich mobile app, Squarespace is an excellent choice.

Pricing and Value

A comparison chart image showing the pricing and value of Wix and Squarespace" with the keyword wix vs squarespace mentioned in the description.

Wix and Squarespace both provide a variety of pricing plans to suit different budgets and requirements. Wix provides a free plan and several paid plans, while Squarespace focuses on providing more resources for their lower-tier plans.

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Let’s take a closer look at their respective pricing options and the value they provide.

Wix’s Pricing Options

Wix offers a range of pricing options to suit different needs, including a free plan with basic features and display ads. For users seeking more advanced features, Wix provides several paid plans, ranging from the Combo plan for small personal websites to the Business VIP plan for larger online stores.

Each paid plan comes with:

  • A custom domain
  • A free domain name for a year
  • No ads
  • A free SSL certificate

For users who opt for an annual Wix plan, potential savings of between 8% and 30% can be achieved, depending on the selected package, along with access to extra features.

Squarespace’s Pricing Plans

Squarespace offers four pricing plans, ranging from $16/month to $46/month. These plans focus on providing more resources for lower-tier plans, ensuring that users receive excellent value for their investment. For example, the Personal plan includes a free custom domain, SSL security, and unlimited storage and bandwidth.

When comparing the pricing and value of Wix and Squarespace, it’s essential to consider the features and resources offered by each platform in relation to their respective costs. While both platforms offer competitive pricing, Squarespace may have the edge in terms of budget-friendliness.

Security Measures

Wix and Squarespace both prioritize security measures, including SSL encryption and other protective features, to safeguard their users’ websites. As closed platforms, they handle security and maintenance for you, providing peace of mind for website owners.

In addition to SSL encryption, both Wix and Squarespace provide firewall protection and daily malware scans to protect their users’ websites from potential threats. To further enhance security, website owners are encouraged to keep their websites, plugins, and themes up to date, use strong passwords, and enable two-factor authentication.

Customer Support and Resources

The approach to customer support and resources differs between Wix and Squarespace.

Wix offers various support options for your Wix website, including:

  • An in-house support team
  • Phone and email support
  • Callback request
  • Useful articles
  • Video tutorials

Squarespace, on the other hand, focuses on providing immediate responses to customer inquiries and maintains a comprehensive knowledge base for users to access.

Both platforms provide a wealth of learning materials, such as tutorials, videos, FAQs, and community forums, to help users make the most of their WordPress site, website building experience, and WordPress themes.

In choosing between Wix and Squarespace, you need to consider the level of customer support and resources that best suit your needs.

Final Thoughts

Both Wix and Squarespace offer unique benefits and strengths, catering to different needs and preferences. Wix excels in providing a user-friendly interface with a vast selection of templates and features, while Squarespace focuses on streamlined design, refined features, and advanced ecommerce solutions. Ultimately, the choice between Wix and Squarespace depends on your specific requirements, budget, and desired level of customization.

By understanding the unique offerings of each platform, you can make an informed decision and choose the website builder that best aligns with your needs. Whether you’re a casual blogger, small business owner, or aspiring professional, Wix and Squarespace have the tools and resources to help you create a stunning online presence that reflects your unique vision.

Frequently Asked Questions

What is the difference between Squarespace and Wix?

Wix is more customizable than Squarespace, with a true drag-and-drop site editor and nearly full design flexibility without code. In contrast, Squarespace has an easy to use structured page editor with customization based on content blocks.

Is Squarespace as easy as Wix?

Overall, Wix is a more beginner-friendly website builder than Squarespace with better features and free plans. However, Squarespace still offers modern templates that are highly customizable.

Does Wix own your content?

Wix owns all copyrighted content within their platform and users can only use it within the Wix platform.

Is Wix as good as WordPress?

WordPress is a much more powerful platform than Wix, especially for those who need advanced features and customization options. While Wix offers an easy-to-use UI and drag-and-drop editor, it can’t match the strength and flexibility of WordPress.

Which platform is better for beginners: Wix or Squarespace?

For the beginner, Wix is a great option thanks to its drag-and-drop editor that makes creating a website easier.

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