Pinterest is one of the best marketing platforms, but do you know how to use this search engine effectively by using proven Pinterest strategies? When this popular search engine is used strategically, you can essentially double or triple your Pinterest traffic. Here are three essential Pinterest strategies for growing your online traffic.
Develop Specific Boards For Your Target Audience
One great strategy for growing your Pinterest traffic is to create at least twenty boards that your ideal audience would actually want to follow. During this process, you may even want to delete old boards that your target audience would find boring or irrelevant. For example, if your primary topic on Pinterest is healthy living, it’s unlikely that you’ll need boards that focus on fashion. Always keep in mind that when the boards are specific to your main topic or niche, you are much more likely to quickly reach your target audience.
Include Keyword-Rich Conversational Descriptions To The Boards
After you have created boards that are specific to your primary topic, it’s time to add some effective keyword descriptions to those boards. Boards that feature a ton of keywords will be able to rank on Google, which ultimately equates to many new website visitors, followers, and email subscribers.
Since Pinterest users can sort by boards when searching for a particular topic, your boards will also rank well in those results if you add a keyword-rich conversational description to them. Just make sure these conversational descriptions are included in a natural way, and over time, your followers will start to expect these descriptions in your pins too.
Create Pins With Keyword Conversational Descriptions And Well-Researched Hashtags
Pins are probably the most important aspect of your Pinterest profile; therefore, you’ll want to write a keyword-rich description on each one. These descriptions should include long tail conversational keywords. Long-tail keywords consists of two or three relevant words to your topic.
Instead of using general keywords in the descriptions like “travel” and “food,” long tail keywords with descriptive phrases like “How To Travel Cheap” and “Simple Chicken Recipes” ensure that your pins are included in the results when people search for specific problems that they would like solved.
If you are unsure what people are searching for on Pinterest, simply type some of your general keywords into the Pinterest browser to see what this search engine suggests. In addition, consider searching for more specific keyword terms to see how Pinterest makes them longer through its suggestions.
As soon as you have three to four good long tail keywords and phrases, write your conversational descriptions for your pins. Make sure that you also include three to four well-researched, relevant hashtags for each pin description. These hashtags shouldn’t be too active or popular. If they are, your pins will be quickly pushed down the feed, and few people will see them.