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10 Google Trends Alternatives

  • 12 min read

With the growing need for real-time insights and data to stay ahead of the competition, relying solely on Google Trends might not be enough. Discovering fresh perspectives on trend analysis is essential for various professionals, from marketers to content creators. In this blog post, we dive into 10 top Google Trends alternatives, each with their unique features and benefits, and provide guidance on choosing the right tool for your needs.

In a Nutshell

  • This article outlines the reasons for seeking alternatives to Google Trends and provides a list of top 10 tools with their features.
  • It also explains how to choose the right alternative based on data needs, budget, and other factors.
  • It offers tips on effective use of trend tools such as honing in on specific topics and assessing trends by region.

Why Seek Alternatives to Google Trends?

A woman looking at Google Trends on her computer

Google Trends has long been a popular free tool for tracking search term popularity over time, providing valuable insights for market research, product research, and content creation. However, its data may not be comprehensive enough or cater to specific needs, warranting a search for other trend analysis tools. We’ve compiled a list of top Google Trends alternatives based on factors like:

  • Data accuracy
  • Coverage
  • Usability
  • Price
  • User reviews

These tools will help you uncover trending searches on social media platforms and keep you updated in your field.

Not only will these alternatives provide you with additional sources of Google Trends data, but they may also offer unique features and benefits that Google Trends does not cover. For example, some alternatives may provide:

  • More in-depth data on specific keywords
  • Enhanced visualization tools
  • Advanced filtering options
  • Real-time data updates
  • Integration with other analytics platforms

These features can enable you to strategize more effectively, maintain a competitive edge in your industry, and ensure a secure proceeding.

Top 10 Google Trends Alternatives

An image showing top Google Trends alternatives

From niche-specific tools to comprehensive marketing platforms, our list of top 10 Google Trends alternatives caters to various needs and interests. Each alternative offers unique features and data, providing you with fresh insights and perspectives on trending topics and searches.

Without further delay, let’s delve into these top alternatives and discover their offerings.

Exploding Topics

Exploding Topics is a trend discovery tool that:

  • Identifies emerging trends before they become mainstream
  • Ensures you stay ahead of the curve in your marketing and content strategies
  • Allows you to uncover novel trends that you may not have been aware of otherwise

Unlike Google Trends, which mainly focuses on tracking search term popularity for known topics, Google Trends lets Exploding Topics offer a unique approach to trend discovery.

With Exploding Topics Pro, you get access to:

  • Early trend data
  • Meta trend information
  • Reports
  • Trend tracking capabilities
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This helps you stay up-to-date with the latest developments and maintain a secure www presence. Identifying rapidly developing topics before they become mainstream, Exploding Topics guarantees that your content and marketing strategies are always relevant, acting as a guiding light in the ever-evolving digital landscape.

Treendly

Treendly is a trend discovery tool that offers trend filtering, growth prediction, and platform-specific search data to help you stay ahead of emerging trends. With features such as the ability to search and filter trends, view trend data across different geographic locations, predict trend growth, and analyze popular searches by platform, Treendly provides a versatile approach to trend analysis.

While Treendly offers a Starter package for $99/year, it is recommended to opt for the more comprehensive Enterprise plan to fully harness its capabilities. The Starter plan has certain restrictions, such as tracking only 25 trends and no access to custom reports, making the Enterprise package a more suitable choice for users who want to maximize the benefits of Treendly.

Trend Hunter

Trend Hunter is an online platform dedicated to the identification of trends, particularly in the realm of physical products and social media trends. Unlike Google Trends, which predominantly focuses on search term popularity, Trend Hunter excels at recognizing trends gaining traction on platforms such as TikTok, Instagram, and Twitter, providing a unique perspective on consumer behavior and preferences.

Exposing you to trends that might not be widely recognized yet, Trend Hunter keeps you ahead of the curve, enabling informed decisions based on the latest industry developments. The platform also provides custom reporting, making it a valuable resource for staying on top of trends and adjusting your content or business strategies accordingly.

Insider Intelligence

Insider Intelligence is a subscription-based platform that delivers daily trend reports and a wealth of content on upcoming trends, ideal for staying informed on industry developments. With over 100,000 corporate subscribers, Insider Intelligence provides independent analysis based on vetted and transparently sourced data, ensuring reliable insights for your marketing and content strategies.

Although pricing information is not provided on their website, Insider Intelligence offers three distinct plans tailored to different team sizes and user requirements. Subscribing to one of their plans gives you access to valuable insights, which can enhance your revenue, optimize your expenditure, and predict digital trends. It’s a potent tool for staying competitive.

Semrush

Semrush is a widely-used SEO tool that offers a comprehensive suite of tools to assist businesses with:

  • Keyword research
  • Competitor analysis
  • Google Ad optimization
  • Content strategy and creation process
  • Analytics tools, such as a rank tracker and competitor analysis features

With Semrush, you can effectively plan and execute your content strategy, monitor page rankings, track competitor content, and optimize your Google Ads.

However, Semrush might not be the best fit for teams with limited technical SEO knowledge, as some of its features are advanced and need previous experience for effective operation. Considering the pricing plans that range from $120 to $450 per month, it’s important to balance the benefits against the costs and confirm that your team can utilize all the offered features.

Ahrefs

Ahrefs is a comprehensive digital marketing and SEO software suite, best suited for marketing teams looking to:

  • Improve organic traffic
  • Increase keyword rankings
  • Address back-end SEO and enhance website performance
  • Identify valuable linking opportunities to boost pageviews
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With a wide array of tools at its disposal, Ahrefs enables users to achieve these goals.

Ahrefs, offering four paid plans with various SEO tools and usage limits, might not be the best option for novice marketers or teams primarily focusing on paid ads or social media campaigns. Its advanced features need previous SEO knowledge for effective operation, and considering the pricing plans that range from $99 to $999 per month, it might not be an economical option for teams with limited technical skills.

AnswerThePublic

AnswerThePublic is an alternative keyword tool that offers a wealth of keyword ideas organized by type, making it a useful tool for content ideation. Although it does not display search volume data like Google Trends, AnswerThePublic provides valuable insights into related keywords and search suggestions, enabling you to strategize more effectively and maintain a competitive edge in your industry.

While some data can be accessed for free, a paid account is necessary to access all of the keyword suggestions and data. AnswerThePublic’s paid packages provide features such as folders to organize related keyword ideas, reporting tools to compare popular Google searches over time, and real-time alerts for new keyword ideas, making it a powerful contender for your trend analysis toolkit.

Pinterest Trends

Pinterest Trends is a platform-specific trend discovery tool that focuses on topics like beauty, home, and fashion, offering regional, demographic, and interest-based insights. By providing valuable insights into popular search terms based on interests, demographics, seasons, and more, Pinterest Trends allows users to stay up-to-date on the latest trends and adjust their content or business strategies accordingly.

However, it’s worth noting that Pinterest Trends doesn’t cover a wide range of industries or subjects, with most trends usually centered around a few topics like beauty, home, and fashion. Nevertheless, for users focusing on these specific niches, Pinterest Trends can be a valuable resource for staying informed and adjusting their strategies based on the latest developments.

Keyword Tool

Keyword Tool is a tool that generates trending search suggestions from multiple platforms, providing SEO-focused data such as CPC and competition. While some data can be accessed for free, a paid account is necessary to access all of the keyword suggestions and data. By offering insights into trending search suggestions and SEO-focused data, Keyword Tool can be a valuable resource for optimizing your content and marketing strategies.

Despite its benefits, it’s worth mentioning that unlike Google Trends, Keyword Tool doesn’t provide exact search volume numbers, making it more suitable for content ideation and preliminary keyword research rather than thorough analysis. Nevertheless, for users looking for a tool that offers trending search suggestions from various platforms, Keyword Tool can be a helpful addition to their toolkit.

Similarweb

Similarweb is a digital marketing platform that offers the following features:

  • Helps users find top-ranking keywords for content optimization
  • Provides insights into website traffic and performance
  • Allows users to compare their performance with competitors
  • Enables users to make informed decisions regarding their digital marketing strategies

By utilizing Similarweb, users can optimize their content, improve their website performance, and stay ahead of their competitors in the digital marketing space by analyzing their site connection.

In addition to offering insights into top-ranking keywords and fast-growing websites, Similarweb assists users in:

  • Recognizing patterns
  • Making more informed decisions based on the latest developments in their industry
  • Analyzing website performance
  • Staying ahead of the competition
  • Optimizing content and marketing strategies
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With its focus on competitor intelligence and a range of tools, Similarweb can be a valuable asset for businesses.

How to Choose the Right Alternative for Your Needs

When selecting a Google Trends alternative, it’s important to determine your specific needs and requirements, including the type of data needed, data update frequency, analysis type to be performed, and available budget. Consider the type of data you require, whether it’s data on search trends, consumer trends, market trends, or any other applicable data pertinent to your requirements.

Contemplate how often you require data updates, ranging from daily to weekly or monthly updates, depending on your needs. Additionally, consider the kind of analysis you wish to conduct, such as trend analysis, sentiment analysis, or any other analysis that is pertinent to your requirements.

Lastly, evaluate the available alternatives for the type of visualization, reporting, and alert features that would be most suitable for your needs. By thoroughly assessing the alternatives based on these factors, you can ensure that the chosen tool meets your needs and provides the most value for your investment.

Tips for Using Trend Tools Effectively

A graph showing tips for using trend tools effectively

To fully leverage your trend analysis tools, you need to implement a variety of strategies and techniques for effective data analysis. Examining data by date can assist in recognizing patterns over time and enable more informed decisions. Differentiating between trending and top-searched topics can help you accurately determine the topics most pertinent to your business and make sound decisions based on the latest developments.

Honing in on specific topics can assist you in refining your search and making more informed decisions, while assessing trends in different regions can help you recognize patterns and form more informed decisions. By staying knowledgeable of current trends and leveraging trend tools to inform your decisions, you can optimize your decision-making process and maintain a competitive advantage in your industry.

Circling Back Around

Exploring alternatives to Google Trends is crucial for staying informed and ahead of the competition. By considering various tools with unique features and benefits, you can ensure that you’re making informed decisions based on the latest trends and data. With the right alternative in hand, you’ll be well-equipped to navigate the ever-changing digital landscape and continue to thrive in your industry.

Frequently Asked Questions

Is there a better version of Google Trends?

Google Ngram is a great alternative to Google Trends that tracks keyword popularity in books over the past 200+ years, and there are other reliable solutions such as Semrush, Similarweb, Ahrefs, and SE Ranking for consideration.

What is the difference between Google Trends and similar web?

Google Trends focuses on keyword research and trends, whereas Similarweb does not put as much emphasis on these features.

What is the difference between Google Trends and Google keywords?

Google Trends is a simpler tool for gaining a high level understanding of a search query’s relative popularity, while Google Keyword Planner is a more in-depth tool offering detailed insights on estimated total search volumes.

What are the main reasons for seeking alternatives to Google Trends?

Alternative trend data sources are sought after to access features and benefits that Google Trends may not offer, providing a more comprehensive understanding of the market.

How can I choose the right alternative for my needs?

Evaluate the alternatives based on your specific needs and requirements such as type of data, frequency of updates, type of analysis, and budget to choose the right alternative for your needs.

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